Singing Rooster, Inc.
Type: Social Enterprise Non-profit (501 c 3)
Founded: 2009 Headquarters: Madison WI
Farmers want jobs, not handouts.
Singing Rooster is a social enterprise nonprofit who means business. We work shoulder-to-shoulder with Haitian coffee and cacao (chocolate) farmers small producers. We improve crops, increase yields, teach skills, and, reforest Haiti with income-providing agriculture.
Our partnership model is holistic, and our collective goal is to nurture economic autonomy. We re-invest 100% of profits into strengthening business activities of farmer cooperatives.
Our staff provides management, financial resources, record keeping and agronomic support to several farmer-owned networks in Haiti. We aggregate coffee and cacao from over 40 cooperatives that represent over 10,000 smallholder farmers. Our staff tailors support to the level of each farmer network.
We teach simple business management.
Key Corporate Milestones
Premium Prices: Without Singing Rooster, farmer cooperatives are forced to compete with local traders from Haiti and the Dominican Republic, who purchase export quality crops at low prices.
We pay a minimum of $3 per pound to farmer cooperatives and return another 50 cents after crops are transformed and sold.
Our method allows farmers to financially plan without threat of falling prices. As of 2016, Singing Rooster has purchased over 220,000 lbs. of coffee, several tons of cacao, and thousands of pieces of art equaling over $1,500,000 paid directly to small producers.
Harvest Management: Our agronomists spend long hours traversing Haiti’s mountains. Their efforts have paid off: quality improvement training has increased export yields by 31.5%
This is significant in a country where 70% are unemployed and rural economies are lagging.
There are 100,000+ jobs in coffee and cacao agriculture, and our work has immediate impact to rural economies.
Coffee trees have IDEAL root structures for holding delicate mountain soil. They have taps roots, but it’s the horizontal roots that stretch for METERS that are essential in keeping topsoil in place.
Reforestation & Food Security: In a country where less than 5% of lands are forested, we have planted over 200,000 coffee, food, and shade trees.
Coffee trees are important for Haiti’s environmental recovery for many reasons; they’re income-providing, and they won’t be cut down.
Coffee trees are water intensive and thrive in the shade of taller trees; this means that trees protecting coffee plants won’t be cut down either.
Building a Movement through Markets : When farmers sell crops, they make money.
When crops are transformed into higher valued items, like 70% gourmet chocolate bars and craft roasted Haitian coffee, farmers make even more money.
We’ve built in-roads and have created direct access to markets on behalf of farmers; we return 100% of proceeds from coffee and cacao sales to re-invest in Haitian businesses.
Great text and logos to use to link back to Singing Rooster’s website:
Singing Rooster is a social enterprise nonprofit who means business. We partner with the Rooster to support Haiti’s small producers, reforest Haiti & build rural economies by buying Haitian coffee, Haitian art and Haitian chocolate.