10 Steps to Successful Fundraising - step 1 publcity

You’re just wasting time if you don’t have a GREAT game plan for getting folks to show up.  Publicity is so important, we’ve created Publicity Templates.

Count to 4

Fundraising is a lot of work.  Less is more.  Concentrate efforts on 4 fundraisers or less annually & promote them like the girl scouts (the cookies are here).

Be different.      Have fun.      Follow your passion & others will follow.

Already on board with adding Haitian coffee, chocolate & art to your events?  Then 1.  create an account (upper right corner on every page on site).  Then 2.  forward the email you receive to info@singingrooster.org — make sure to put in that email your 3.  company or nonprofit name along w/ a link to your website.

Set up a Monthly Haitian Coffee cart

Raise money for something specific : books, vitamins, cistern.

Monthly Coffee Cart : 

  1. 80% of adults drink and will spend $300 a year on coffee — why not Haitian?
  2. Get folks to pledge / sign up to drink Haitian (for a year?).
  3. Distribute bags via a coffee cart / table on the first Sunday of the month.  Too often? How about first 2 Sundays every quarter! At the office, put monthly coffee in the break room for pickup.
  4. Set and post a concrete goal for money raised.  Track progress, share photos, stories.

Example plans & other materials

Do a bake sale right - involve attendees.

Do a Bake Sale right :  hold a raffle for best pie or hold a cooking demonstration (Haitian rice pudding? avocado ice cream?)

Have fun, but no need to re-invent the wheel : we’re practical & there’s nothing wrong with a great bake sale.  Involve attendees :

Hold a tasting competition of jelly beans –collect entrance fees, blindfold participants, give winner half the pot.  Let bystanders play too.

  1. juicy pair
  2. margarita
  3. toasted marshmallow
  4. green apple
  5. buttered popcorn
One cookie can change your waist line

Use Pre-existing Events : Chances are great your organization (or sister organization) has pre-established fundraisers.

Capitalize on them – just add coffee, chocolate, art.

Ask other kindred spirits to add coffee sales on your behalf to a pre-existing event (think Rotary Club).

Great school fundraiser

One of the Rooster’s best customers is a school in CA –kids sell coffee during halftime & raise $10,000 annually.

Harvest the energy of children :  Whoever said “Youth is wasted on the young;” was genius.  Talk with energetic teachers. School children make great coffee ambassadors & can spread the word about your work in the community quickly.

Schools are great places to sell coffee or chocolate in mass quantities :  concerts, theater & sporting events.

Work towards a concrete amount for something specific: providing Haitian kids with drinking water.

Haitian Dinner Contest

Invite local Haitians to to judge and speak about his or her hometown.

Haitian Dinner Contest :  Food is a great in-road to inform others about your work in Haiti.  Hold a contest for best authentic dish (Haitian Recipes).

Present your work over Haitian rice pudding, coffee & chocolate. Sell coffee & chocolate, charge for dinner. Ask for pledges of support & brainstorm future fundraising  ideas – have signup sheets for volunteers.

What to bring Thanksgiving Day Hostess

Thanksgiving Day Treats :   ask supporters to bring Haitian treats to the Thanksgiving Day host — the person who spends HOURS cooking dinner (and cleaning the house).

This is a great opportunity to share with friends & family stories of thanks around Haiti.

Haitian coffee, chocolate, art is the perfect Christmas gift

For those who don’t want a full basket – encourage smaller items as stocking stuffers.

Build a Holiday Gift Basket :  ( the Rooster has kits )

  • 3 different baskets
  • coffee & chocolate bars
  • coconut manger & ornaments
  • jewelry
  • items produced by Haitians you know

Display basket & options.  Give supporters a checklist (they indicate which basket & goodies they want).

Place order from Singing Rooster — we send you exactly what you need.  Hold basket making event, sell cookies, coffee.

End of year giving - Haiti

End of Year :  Pursue In-Kind Donations from your supporters’ workplace

Ask supporters to sell Haitian coffee post-Thanksgiving at work or use Haitian coffee as corporate gifts (they buy it retail from you).


January 12th : Earthquake commemoration

January 12th :

Earthquake commemoration

Haitian Breakfast – Honor Haiti once a year through a special fundraiser breakfast of spaghetti, ketchup, boiled eggs, and toast. Oh yeah, have coffee available for sale & charge for the meal.

Invite local Haitians to speak about his or her hometown and the importance of economic development in Haiti.

Haitian Recipes

Recycled Coffee bag Art Contest

At event:  people contribute materials and tools to collective table, parameters are set, time is given (90 minutes?).

practical examples

Baby it’s Cold Outside : Recycled Art Contest

Tap into the crafty & throw a recycled art contest. Announce in advance (so folks can save bags, materials), give examples, categories, set a date.

Exhibit final products to panel of judges. Sell desserts, coffee, auction art. People also bring pre-finished recycled art (separate category) :

  • Most useful
  • Most creative
  • Most artistic (in a fine arts kind of way)
  • Most surprising (wow, that’s a coffee bag?)
  • Fan favorite (all attendees get a vote)
  • completed at home
Haitian crafts & coffee sale

Game Night :

Hold a game night the same evening as the recycled art contest for spectators not making art.

Hold a Haitian crafts & coffee sale during the event – award winners crafts and coffee. Have sweets for sale for the “break” period. Have a running slide show detailing your work in Haiti.

Shrove Tuesday fundraising ideas

Pancake / Shrove Tuesday, Mardi Gras : what goes better with pancakes than coffee?  Nothing.  (okay, syrup, strawberries, chocolate are up there).   Add coffee sales to the pancakes & farmers win.

Carnival Meal: Haitians celebrate three days of Carnival (Kanaval) prior to Lent. At the event : children make Kanaval masks from paper plates and drums from plastic containers. Give attendees paper horns & other musical instruments for an impromptu rah-rah band.

Haitian chocolate for your valentine

Valentine’s Day Dance : Bring back the art of slow dancing & hold a dance!  Offer lessons on the fox trot, swing or waltz!  Sell Haitian chocolate themed desserts – send folks home with bars of chocolate & coffee.

We’re channeling our inner Gump to create the perfect box of confections for your sweetheart.

You’ll earn kisses & cocoa farmers earn a living.


March Madness Fundraiser for Haiti

March Madness : Host your own basketball tourney :  

Get people together for an afternoon of fun. Supporters sponsor courts,  local businesses donate prizes. Have iced coffee & deserts available for purchase.

Sell Haitian coffee, chocolate at local farmer's markets

Farmer’s Market :  Ask your favorite local farmer’s market vendor (bakery?) to sell Haitian coffee and chocolate on your behalf.

If you’re a non-profit, school, charity, parents adopting kids, Singing Rooster offers a unique fund raiser with our AWESOME tasting but rare Haitian Mountain Blue coffee, Haitian chocolate & Haitian art. Buy Haitian products wholesale to raise money at your own fundraising events.

We’ve helped hundreds to raise THOUSANDS.

Singing Rooster is a social enterprise nonprofit who means business. Help us support Haiti’s producers, reforest Haiti & build rural economies with one simple act: use Haitian (coffee, cocoa, art) at your next fundraiser.

Learn how fund raising with Haitian products will help raise money for your 
organization. (Hint: you buy coffee at wholesale prices & retail to supporters).
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