You’re wasting time if you don’t have a GREAT game plan for getting folks to show up. Publicity is so important, we’ve created Publicity Templates for fundraising events. This is your first (and biggest) task.
Count to 4
Fundraising is a lot of work. Less is more. Concentrate efforts on 4 fundraisers or less annually & promote them like the girl scouts (the cookies are here).
Already on board with adding Haitian coffee, chocolate & art to your events?
1. create an account (upper right corner on every page on site).
2. forward the email you receive to firstname.lastname@example.org — make sure to put in that email your company or nonprofit name along w/ a link to your website.
Set up a Monthly Coffee Cart :
- 80% of adults drink and will spend $300 a year on coffee — why not Haitian?
- Get folks to pledge / sign up to drink Haitian (for a year?).
- Distribute bags via a coffee cart / table on the first Sunday of the month. Too often? How about first 2 Sundays every quarter! At the office, put monthly coffee in the break room for pickup.
- Set and post a concrete goal for money raised. Track progress, share photos, stories.
Do a Bake Sale right : hold a raffle for best pie or hold a cooking demonstration (Haitian rice pudding? avocado ice cream?)
Have fun, but no need to re-invent the wheel : we’re practical & there’s nothing wrong with a great bake sale. Involve attendees :
Hold a jelly bean tasting competition –collect entrance fees, blindfold participants, give winner 1/3rd of the pot (or bragging rights — whichever is preferred. Let bystanders play.
- juicy pair
- toasted marshmallow
- green apple
- buttered popcorn
Use Pre-existing Events : Chances are great your organization (or sister organization) has pre-established fundraisers.
Capitalize on them – just add coffee, chocolate, art.
Ask other kindred spirits to add coffee sales on your behalf to a pre-existing event (think Rotary Club).
One of the Rooster’s best customers is a school in CA –kids sell coffee during halftime & raise $10,000 annually.
Harvest the energy of children : Whoever said “Youth is wasted on the young;” was genius. Talk with energetic teachers. School children make great coffee ambassadors & can spread the word about your work in the community quickly.
Schools are great places to sell coffee or chocolate in mass quantities : concerts, theater & sporting events.
Work towards a concrete amount for something specific: providing Haitian kids with drinking water.
Hold a Build a Holiday Gift Basket Event :
- 3 different baskets
- coffee & chocolate bars
- coconut manger & ornaments
- items produced by Haitians you know
Provide cellophane, cards, bows. Sell cookies, coffee & chocolate. Raffle one basket filled w/ goodies.
Thanksgiving Day Treats : ask supporters to bring Haitian treats to the Thanksgiving Day host — the person who spends HOURS cooking dinner (and cleaning the house).
This is a great opportunity to share with friends & family stories of thanks around Haiti.
End of Year : Pursue In-Kind Donations from your supporters’ workplace
Ask supporters to sell Haitian coffee post-Thanksgiving at work or use Haitian coffee as corporate gifts (they buy it retail from you).
January 12th :
Haitian Breakfast – Honor Haiti once a year through a special fundraiser breakfast of spaghetti, ketchup, boiled eggs, and toast. Oh yeah, have coffee available for sale & charge for the meal.
Invite local Haitians to speak about his or her hometown and the importance of economic development in Haiti.
Baby it’s Cold Outside : Recycled Art Contest
Tap into the crafty & throw a recycled art contest. Announce in advance (so folks can save bags, materials), give examples, categories, set a date. Ask people to share ideas and have “advisors” on site offering encouragement.
Sell desserts, coffee, auction art. Exhibit final products to panel of judges. Example categories:
- Most useful
- Most creative
- Most artistic (in a fine arts kind of way)
- Most surprising (wow, that’s a coffee bag?)
- Fan favorite (all attendees get a vote)
- completed at home
Game Night : Hold a game night the same evening as the recycled art contest for spectators not making art.
Hold a Haitian crafts & coffee sale during the event – award winners crafts and coffee. Have sweets for sale for the “break” period. Have a running slide show detailing your work in Haiti.
Pancake / Shrove Tuesday, Mardi Gras : what goes better with pancakes than coffee? Nothing. (okay, syrup, strawberries, chocolate are up there). Add coffee sales to the pancakes & farmers win.
Carnival Meal: Haitians celebrate three days of Carnival (Kanaval) prior to Lent. At the event : children make Karnival masks from paper plates and drums from plastic containers. Give attendees paper horns & other musical instruments for an impromptu rah-rah band.
Valentine’s Day Dance : Bring back the art of slow dancing & hold a dance! Offer lessons on the fox trot, swing or waltz! Sell Haitian chocolate themed desserts – send folks home with bars of chocolate & coffee.
You’ll earn kisses & cocoa farmers earn a living. Win-win.
March Madness : Host your own basketball tourney :
Get people together for an afternoon of fun. Supporters sponsor courts, local businesses donate prizes. Have iced coffee & deserts available for purchase.
Farmer’s Market : Ask your favorite local farmer’s market vendor (bakery?) to sell Haitian coffee and chocolate on your behalf.
If you’re a non-profit, school, charity, parents adopting kids, Singing Rooster offers a unique fund raiser with our AWESOME tasting but rare Haitian Mountain Blue coffee, Haitian chocolate & Haitian art. Buy Haitian products wholesale to raise money at your own fundraising events. We’ve helped hundreds to raise THOUSANDS.
Singing Rooster is a social enterprise nonprofit who means business. Help us support Haiti’s producers, reforest Haiti & build rural economies with one simple act: use Haitian (coffee, cocoa, art) at your next fundraiser.
Learn how fund raising with Haitian products will help raise money for your organization. (Hint: you buy coffee at wholesale prices & retail to supporters)