Export Yields
Trees Planted
Over 1M
into Farmer pockets
Singing Rooster Supply chain, Haiti
Singing Rooster Haitian coffee meets, then exceeds fair trade

Farmers are paid a MINIMUM of $3 per pound for crops; we return another 50 cents after crops sell for continued business development.  The remainder of costs — 34% — pays for export/import, transport to roastery, warehousing, roasting, bagging, shipping coffee.

Fair Trade?  Better.

Singing Rooster is a  social enterprise non-profit established in 2009; we are a member of the Fair Trade Federation but we are more than Fair Trade. We partner commercially with small-holder producers to alleviate poverty in Haiti by building stronger businesses:

  • Agricultural and business consultants
  • Organizers of pre-harvest financing
  • Primary buyers of crops/products at premium prices
  • Transforming crops into higher value items (like roasted coffee or chocolate bars)
  • Business guiders, developers, cheerleaders
  • Equitably distributing economic gains
  • Market creators (help by telling your favorite nonprofit, Fair Trade retailer or grocery store about us)
Singing Rooster works with coffee and cacao producers across Haiti

The per-capita gross national income is less than $800 a year for a farmer family.  We’re building rural economies because farmers, not middlemen, spend money at home.

Singing Rooster works with small producers across Haiti.

We exceed fair trade prices for crops and return 100% of proceeds from sales back to farmer communities in the form of agricultural, small business management, and entrepreneurial development activities.

Many claim to work shoulder-to-shoulder with producers — most are exaggerations or plain fabrications.

Transparency sorts through labels and tales.  Our 990s

We have planted over 200,000 coffee, food, and shade trees.We have planted over 200,000 coffee, food, and shade trees.

Business Training :  Coffee & cocoa farmers have been tilling the land, harvesting crops for centuries.  With modest instruction in basic accounting and training on costs of product transformation, farmers are better able to show younger generations a viable way to earn a living.

Equipment Upgrades :  We research, investigate and test equipment that may transform farming practices and production.  We recently visited Colombia — a country where farmers are organized and value education (their government supports it).  With small upgrades, an entire village may be transformed into a powerhouse.

Environmental Impact :  Along with managing the entire supply chain on behalf of producers, we’ve planted tens of thousands of seedlings (coffee & fruit tree canopies) in one of the most deforested nations.

In a country where less than 3% of lands are forested, this is significant. Read more –> coffee trees are changing the face of Haitian mountains.

Organizational Structure

Singing Rooster is small – but that’s our advantage. We’ve been honing our model for years; we’re well-positioned to unlock rural prosperity in Haiti through a comprehensive approach of building better agricultural businesses as well as creating direct market access for our farmer partners.

Singing Rooster invests in the capacity of Haiti’s small and growing agricultural businesses because autonomy = dignity.

Join us.  Drink Haitian coffee, eat Haitian chocolate, admire Haitian art.

Managing the entire supply chain.

Lots of groups claim they work at origin – we mean it.  Our team — Fedner Exantus, Alphonse St. Louis, Christophe Nicaise and Rodolphe Eloi — works tirelessly crisscrossing Haiti to reach remote communities. We train in quality improvement, small business management, and business growth.

These guys have helped farmers improve export yields by over 30%.  This translates into putting tens of thousands of dollars into farmer pockets.

Managing the entire supply chain.

We’ve been working with farmers for years and have cultivated great relationships — Mme Sylvie & Mme Journal are rare in Haiti:  women in agriculture.  They serve as technical consultants for Singing Rooster:  overseeing new business practices, harvest management, and preparing crops for export.

To whom much is given, much is expected.

Christophe Nicaise  :  is co-founder and VP of Singing Rooster and a skilled entrepreneur.  Christophe oversees supply chain management and other on-the-ground activities with coffee and cacao farmers in Haiti.  Along with putting in 40+ hours a week with Singing Rooster, Christophe owns his own water technologies company – Innovative Waters. He spends much time on the ground in Haiti facilitating and managing our work with farmers. He’s a kind, gentle sort who has a hard time saying no — which is why everybody enjoys working with him. Ask any coffee cooperative in Haiti about Christophe & they’ll crow his praises. Christophe’s favorite quote: “To whom much is given, much is expected.”

Farmers, not middlemen, will transform Haiti

Molly Nicaise  :  co-founder and CEO of Singing Rooster, is skilled in small business management and market development.

Molly manages U.S. operations; She brings knowledge of product development, branding, and sales.  Most of her time is spent creating new markets and awareness for Haitian products.

Molly’s favorite quote : “Farmers, not middlemen, will transform Haiti.” Her second favorite quote? You’d have to take her to the Cardinal to find out.

One simple act. Drink Haitian coffee.

Saurin Nanavati is Singing Rooster’s Director of Business Development. Saurin brings much experience to the Rooster; previously he managed Root Capital’s financial advisory program, implemented a mobile phone-based agriculture system in Uganda, was the program director at an organic fair trade cotton cooperative in India, served as a technical adviser for USAID’s microenterprise development program in Armenia, and is a former Peace Corps volunteer in Panama.

Saurin’s favorite quote, “One simple act. Drink coffee.  Eat chocolate. Enjoy art.”

Jess Laport - Haitian coffee ambassador

Jess Laport is Singing Rooster’s top sales agent in Haiti. Jess brings passion and commitment to the Rooster;

Jess’s favorite quote, “If I had my own motorcycle – getting around Port au Prince would be a breeze.”

Corinne Hale - Haitian coffee ambassador

Corinne Hale is Singing Rooster’s newest Coffee Ambassador and Director of Sales for the U.S. office. She brings the skills of anthropology, nonprofit management and enthusiasm to the Rooster’s team!

Corinne’s favorite quotes:

“Live simply, so others may simply live.” –Mother Teresa

“Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed it is the only thing that ever has.” –Margaret Mead

Joel Friedrich, Haitian coffee roaster

Joel Friedrich is Singing Rooster’s head roaster in the U.S. and oversees our entire warehouse operation in Wisconsin.

He gets the coffee roasted, bagged and boxed.  You need green Haitian coffee?  He’s the guy who coordinates the packing, loading and shipping.  There’s a lot going on behind the scenes at the Rooster & this guy works long hours.  We’re grateful for his dedication.

Joel’s favorite quote, “It’s 5 o’clock somewhere.”

Singing Rooster Board of Directors

Jeff Friedrich is the Manager at Forensics Laboratory, Medtox Laboratories, Minneapolis. Jeff is a Green Belt certified management professional that gets results through aligning the business strategy with department objectives, engaging the workforce and measuring results. Extensive experience implementing policies and procedures that improve quality, cost, delivery and safety. Demonstrated ability to coach and mentor high performance cross functional teams that deliver short term and long term business results.

the Honorable Virginia Wolfe is a retired judge residing in Madison Wisconsin and avid advocate for all things Haiti.  Ginny has spent many vacations traveling to and working in Haiti, engaging others in the importance of autonomy-building.  Ginny serves as the secretary for Singing Rooster.

Board of Directors :  

Elizabeth van der Weide has a PhD in analytical chemistry and MA in accounting. She has worked in sales & marketing and feels happiest being a connector, linking people and institutions for synergistic benefit, but herself working behind the scenes. Elizabeth likes recruiting bricks, and is happy being the mortar that binds them together. In this respect, she is similar to Haiti, whose greatest strength is the bonds that hold the people together, even if they themselves have nothing.  Elizabeth helps the Rooster open markets for Haitian goods.

Karen Kallerud is an Independent Non-Profit Organization Management Professional currently serving the United Way of Dane County Foundation. Karen Kallerud’s involvement is essential for United Way to make an impact on issues like academic achievement, homelessness, and the independence of seniors in Dane County.  Karen helps the Rooster open markets for Haitian goods.

Regina Lloren McConnell – Regina has a long outreach history, working in leadership positions in impoverished neighborhoods in Madison and then serving as the FoodShare Outreach Specialist/Agency Representative at Second Harvest Foodbank of Southern Wisconsin. Being experienced in Nonprofit Organization Management, Regina brings excellent ideas about market development for Haitian coffee.   Regina helps the Rooster open markets for Haitian goods.

We do private labeling (you acknowledge the Rooster on the label) — but it works best for big clients with big sales (5,000 bags or bars a year).  It’s a combination of work-flow and inventory management for us.

Over the years we’ve learned this:  lots of groups want their own label, spend time and resources creating the labels & not enough selling coffee.   Plus, it’s more expensive – about 15 cents more a piece (you buy 1000 labels up front).

Instead, groups who use the Rooster’s bag hit the ground running & focus on sales.  Plus they take advantage of our colorful bag that tells consumers about the need to support small producers.

A good work-around:  put a sticker label on the back of the Rooster’s bag — looks great & you spend more time in sales.   Back sticker template – follow instructions carefully.


If you’re big – or anticipate big sales (5000+ bags a year) and you want your own label – Yes.  Your graphic person uses this sticker template to create a front & back label then we order stickers & attache to plain stand-up silver pouches.  Please follow instructions.


Private labeling chocolate bars is a bit easier — but our chocolate is so popular- it’s hard to keep in stock.   We’d consider private labeling but you’d have to be a big and long-term customer.

Haitian coffee is organic by default — farmers can’t afford chemical inputs.  Also, part of our mission is environmental stewardship where we’re planting tens of thousands of coffee trees (which hold delicate mountain soil, retain water, prevent run-off) and are training in organic practices.  We’re working towards official certification (costs thousands).

Our Haitian cacao (chocolate bars) is certified organic.

Haitian coffee Farmers earn 66%

Haitian coffee Farmers earn 66%

For each bag of coffee sold, Farmers earn over $3.50 a bag and a coffee tree is planted on deforested mountains. This is significantly higher than fair trade and helps to reverse years of deforestation. Read more about our approach.

The remainder of costs — 34% — pays for export/import, transport to roastery, warehousing, roasting, bagging, shipping coffee.

We’ve created a bunch of cut and paste text + wonderful images you may use in e-news, on your site & for social media (just make sure you link back to the Rooster’s website in your citation and talk about how partnering with us is building a self-sustaining Haiti).

Marketing materials ship free with any order:

Singing Rooster Marketing Materials - brochureMaterials - Tent cards

Tri-fold brochure

Singing Rooster Marketing Materials - blank flyer

Blank flyer – write your own message

Singing Rooster Marketing Materials - metal artcards

How Oil Drum Art is Made Flyer

Singing Rooster Marketing Materials - art cards

Colorful 3.5 x 4″ Art Card

Singing Rooster Marketing Materials

Space-saving on the shelf tent cards (stack them)

Singing Rooster is a  social enterprise non-profit established in 2009. We partner commercially with small-holder producers to alleviate poverty in Haiti:

  • Agricultural and business consultants
  • Organizers of pre-harvest financing
  • Primary buyers of crops/products at premium prices
  • Product transformation into higher value items (like roasted coffee or chocolate bars)
  • Business guiders, developers, cheerleaders
  • Equitably distributing economic gains
  • Market creators ( this is where we need your help — tell your favorite nonprofit, cafe or grocery store about adding Haitian )

We work alongside of our farmer partners.

Fair Trade Federation Member

Fair Trade Federation Member

We work with pre-established farmer-owned cooperatives. Haiti is a small place & chances are good your farmers can be folded into one of the groups we’re already supporting.

If you require consulting or technical assistance, we offer those services.  Please complete our inquiry form.

We’re flattered so many have found our model inspiring and hope others  build autonomy in Haiti (through agriculture or whatever means).

We’re a tiny, mostly volunteer based org & simply don’t have time for free consulting.

If you have detailed questions & want to spend time learning about what we do – or you need technical help in Haiti – we do that.

Complete our inquiry form so we may better serve you.

Yes!    In short, the Rooster’s coffee (340 g) is roasted in Canada (ships from Canada) at Canadian postal rates.

Next spring, Chocolate bars ship from U.S. to Canada in flat rate box.

Most Wholesale Art is too expensive to ship from the U.S. to Canada (sorry).   But if the items fit in flat rate boxes (small items) and you fill that box, we’ll ship it.

Have a significant art request?  Buy a minimum of $750 U.S. – we’d ship from Haiti to Canada.  Other details apply – call us:  608-721-0622.

We ship retail art to Canada all the time — can be pricey, but we have lots of happy Canadian art customers.  We can’t control if you’ll be charged duty.

More details here.


Our wholesale coffee program is growing in Haiti: guesthouses, shops, hospitals, etc.

24 (12 oz) minimum, $6/unit, Medium-dark & Dark roasts, ground & whole bean.

Email Jess to place an order (coffee delivered in Haiti).

More details here — or complete this inquiry form  so we may better serve you.

Questions?  Complete our inquiry form so we may better serve you.
Join our E-news - less than once a month