We’re Singing Rooster — a social enterprise nonprofit who means business. Haitians have been growing coffee for over 250 years. At one point, it was one of the largest suppliers of the world’s coffee. Now, few know it exists. Same goes for their world-class cacao (raw form of chocolate). We’re changing that. We’ve been directly supporting Haiti’s small producers since 2009. Join us.
Serve fresh roasted Haitian coffee at your cafe or office or during coffee hour (create a wholesale account).
Put #Haitiancoffee and art on the shelves of your store.
Drink Haitian coffee every morning; Haitian coffee is smooth, rich & delicious. Eat a bar of chocolate every week.
Holding a fundraiser? Raise money w/ Haitian goods.
A (brief) Background on Haitian coffee — Haiti is a small place – only slightly larger than Vermont. Plus, 65% of Haiti’s land is vertical. Haiti is the most mountainous nation in the Caribbean. Most crops don’t do well in such conditions. The exception is coffee.
Coffee Trees Thrive in Haiti : Mountains aren’t good for most agriculture, but they’re IDEAL for coffee; coffee trees thrive in moist but well-drained soil at high altitudes. The higher the altitude, the bigger/harder the bean, the better the coffee (the more it commands on international markets).
Coffee = Income + Environmentally Beneficial Because coffee trees are water-intensive, they grow best in the shade or taller trees. Fruit trees provide ideal canopies because it’s an additional food source. Moreover, coffee plays an important role in the reforestation of Haiti. Because coffee provides income, their taller, shade-providing companions won’t be cut down.
Farmer Owned Co-ops : Although small, Roosters are tenacious. We’ve built a network across the island with small-scale farmer cooperatives; we source coffee and now cocoa from all major regions in Haiti.
( brief ) History of Haitian Coffee
Before Europeans arrived, Hispaniola was an island of splendid rain forests and fertile plains. Native Caribbeans inhabited the island for centuries before Columbus arrived in 1492 –an Italian hired by the Spanish for greedy rulers.
The Spanish, and soon after, the French, saw a land of opportunity. Spain and France fought over the island, and the French lost. They divided Hispaniola in 1697 where the western 1/3 of the island became Haiti, ruled by the French. The other side was ruled by Spain – present day Dominican Republic.
A French naval officer brought coffee seedlings to Martinique around 1720. Those sprouts flourished, and 50 years later there were 18,000 coffee trees enabling Jesuits to spread cultivation to Haiti, Mexico and other Caribbean Islands.
After the native population was decimated through warfare, slave labor, and European disease, people were kidnapped by the tens of thousands from Africa and shipped to the island for slave labor. Somebody had to tend to the new sugar plantations, indigo processing, and most importantly, the coffee fields
Many believe it was the world’s taste for coffee that lead to massive slave labor in Haiti.
* In 1681 there were 2,000 African slaves on the island; by 1789, there were half a million.
Revolution : Dreadful slave conditions and brutality resulted in the first successful slave revolution in 1804. After independence, coffee remained one of Haiti’s major export crops, peaking around 1850. In the 1940’s Haiti’s coffee sector made a brief comeback where in 1949, Haiti was the third largest coffee exporter in the world. Thereafter, like before, coffee production and exportation made rapid declines.
Since 1950, Haitian coffee, once again, has been forgotten for many reasons:
- Political instability / the brutal dictatorship of the Duvalier years, 1957-1986, brought about economic demise – including coffee exports.
- Like many countries, after the collapse of the International Coffee Agreement in 1989, coffee production fell with the onset of low market prices.
- During the U.S. embargo in the 1990’s, many farmers burned coffee trees to make charcoal (Haitians buy charcoal at the market to use as cooking fuel).
- Decades of political unrest and government corruption made farmers too afraid to come down from the mountains to sell crops.
- Between 2000 and 2001, worldwide oversupply caused coffee prices to drop to their lowest levels in 100 years. So why maintain fields or plant new trees?
- Over time, Haitian farmers lost skills and motivation needed to grow, harvest, and process coffee. Brazil eventually cornered regional markets, aided by modern facilities, equipment, and marketing.
Seeds for an upswing in #Haitiancoffee production were planted in the 90’s when better coffee processing plants were developed. Ensuring growers a good price by cutting out local middlemen and selling directly to the United States also made things better. Furthermore, training in land management, shade canopies and coffee seedling programs launched practices that, today, are bearing fruits of long and hard labor.
In spite of near collapse, coffee continues as a backbone of Haiti’s economy; Haitians have a resiliency to weather, corruption and political unrest.