wholesale Haitian Coffee, Chocolate U.S.

Frequently Asked Questions

Looking for Wholesale Fair Trade Haitian coffee, art, cacao to put on the shelves or use at fundraising events?  We do that.  We’ve been building direct market access for Haiti’s small producers for years and are thrilled with you adding Haitian products to your lineup. Along with wholesaling Haitian products to the usual suspects (we supply coffee, art & chocolate to Fair Trade stores, independent cafes, hotels, offices, etc.) — our wholesale fundraising program has helped hundreds to raise thousands:
  • religious groups, nonprofits big & small
  • schools & clubs
  • individuals like parents adopting children from Haiti
  • activists spreading the word about autonomy (economy) building in Haiti with coffee, chocolate, art
How it works:

  1.  read through the FAQ — we have some great details here!
  2.  register an account (upper right hand corner on site)
  3.  next, forward the email you receive to info@singingrooster.org
    • include your nonprofit or company name & a link to your website
  4. we’ll email you directions on how  to access wholesale ordering
  5. registration/login allows you to track past orders, print invoices, etc.
  6. take advantage of our helpful stuff:  great fundraising ideastools/templates — including cut and paste materials

If you have a facility on the ground in Haiti (guesthouse, orphanage, boutique, clinic, office), we wholesale Haitian coffee in Haiti too.

Wholesale Roasted Coffee

Wholesale Haitian coffee

Rare, washed Arabica Different Roasts– Regular, Decaf, Single Serve

Wholesale Haitian chocolate

Wholesale Haitian Chocolate

70% dark chocolate bars certified organic & fair trade cacao

Wholesale Haitian Art

Wholesale Haitian Art

We’ve been supporting the same Haitian artists for YEARS. We know what sells.

24, 12 oz bag minimum (mix & match roasts, mix & match types: ground, whole bean, kup).

Create an account to learn more about wholesale pricing / discounts.

Flat shipping = $9 no matter how much you order beyond minimum — shipping to a commercial address is ideal.  No P.O. boxes.

Biggest bang for your buck = 48 units (it’s a shipping thing).

Haitian coffee is classically Caribbean – chocolaty smooth with mellow citrus highlights. Fans of Jamaican Blue Mountain and Kona / Hawaiian coffees love Haitian. Need to try first? We sell an at-cost full bags –  Haitian coffee sample pack for U.S. customers: a bag of Full City, Vienna, French, decaf, & Cuckoo (does not include kcups or Tete Source). To get access to at-cost samples, register an account (upper right hand corner on site)

  •  next, forward the email you receive to info@singingrooster.org
    • include your nonprofit or company name & a link to your website
  • we’ll email you directions on how  to access wholesale ordering
  • registration/login allows you to track past orders, print invoices, etc.
Tasting pack of Haitian coffee

Tasting pack of Haitian coffee

Medium roast — lightest roast we do; tinges of lemony highlights Medium-Dark — our goldilocks roast: not too light, not too dark. Crowd pleaser.  Comes in Decaf & single serve Kups too. Dark — we NEVER roast to a shinny bean level (great for photos, lousy in the cup). Our dark offers those bitter-sweet nuances of a roast well done. 2 Premium Roasts:  cost a bit more because we pay farmers more for a job well done:

  1. Cuckoo-Roo:  medium dark, natural fruity under tones. Won Haiti’s coffee of the Year 2015
  2. Tete Source: medium dark, rich & smooth (ideal for espresso application). Won Haiti’s Cup of Excellence 2015 (not a part of the sample pack)

How much should I buy?  Which Types?  People drink ground about 60% of the time.  Some groups only buy ground – this is a mistake.  Buy at least 25% whole bean (unless you know for certain your target only wants ground). Decaf = 15% of the market (and growing).  Folks LOVE our decaf — comes in whole bean too. Single Serve Kups :  in our medium-dark roasts, Vienna & decaf.  10 kups to a pack First time out?   Go with medium-dark (Vienna ) — our goldilocks roast (not too light, not too dark).  24 unit minimum — this is a good first order:

  • 13 Medium-dark (Vienna) ground, 5 whole bean
  • 3 decaf ground, 1 w.bean
  • 2 Packs of the Kups
*double numbers for a 48 box How much should I sell it for?  Depends on your event.  Generally, if you make $3 a bag  or $4-$5  for premium, you’re doing well.  Price it competitively w/ the supermarket & your repeat business will do well. Shelf-life:  we package coffee in high barrier bags — can last for months if needed (coffee doesn’t spoil but it does stale).  Ideally, you’d  sell our fresh roasted coffee in 6 weeks (fresher coffee sells faster & commands more repeat business).

Minimum chocolate purchase = $90 (may mix & match products:  carton of bars, few bags of nibs, bowl of chocolate — it’s all good)

Chocolate Bars — 1.5 oz / 42 g bars

wholesale discount Haitian chocolate online 70% dark chocolate bars, 5 options made from certified fair trade & organic cacao

  1.  lemon with melt in your mouth ginger pieces
  2. orange crunch (toasted nibs)
  3. peanuts covered w/ moringa
  4. cinnamon/cayenne
  5.  luscious plain

*Chocolate bars ship free w/ any coffee or art order Sold in Cartons of 25 (plain, peanut or variety pack) — 36% margin on chocolate!

Roasted Cacao Nibs — full pound packaged in the Rooster’s bright bag:

roasted-cacao-bits There’s a reason why they’re all the rage.  Actually, we’ve come up with several reasons:

  1. Bits of roasted cocoa offer a delicious, satisfying CRUNCH with a chocolate/nutty taste
  2. There’s no added sugar or fat like regular chocolate chips
  3. Nibs are a rich source of antioxidants (flavonoids), iron, magnesium
  4. Singing Rooster’s nibs come from ECOCERTified organic cacao that we import and roast to perfection
  5. Each purchase plants an income-providing cacao tree in Haiti. In a nation where 70% are unemployed, this is significant.

Buy 6 or 12 bags at a time — 35% margin on nibs! haitian-chocolate-bowl Display 40 bars of Chocolate (8 of each flavor) in Haitian metal bowl – sell the chocolate, sell the bowl.  Save when you buy together. Get access to pricing and our 1-page wholesale order form by registering an account (upper right hand corner).   Include your nonprofit / company and website when you forward your registered name to us.

"TreeofLife MetalWallArt,Haiti

12″ Tree of Life – Metal Wall Art, Haiti

Minimum art order = $199 ; retail art for twice wholesale price — 50% profit margin.

Art does well at BIG annual events (coffee and chocolate raise more over the course of a year).

Get access to pricing and 1-page order form by registering an account. Must include co. name & website in the email you forward back to us after you register.

After we pack, art arrives fast by FedEx $15:  1 day  (you live close to Wisconsin) to 4 days (West coast).

Consignment art?    Packing/shipping art is a lot of work.  We tried consignment –  but it’s not a great fit for our tiny, volunteer based nonprofit.  Instead :  Some groups order a smattering of items to reach the minimum – then hold a pre-sale (display art, take orders, then submit a BIG order). Bottom-line: don’t want leftovers after a fundraising event?  Sell art at or near the wholesale price towards the end of your event (you’ll not lose a dime).

If you’re a good customer, YES we’ll continue to invoice (net 30 — we’re small, so you’ll remember / won’t need a reminder). You’ll still register an account & place an order online using the 1 page Quickshop order form.  When you check out, you’ll select

Pay by Check

CSA – Community Supported Agriculture

Farmers :   add coffee or chocolate to your weekly CSA shares.

cafe-pack The Math :  100 shares + 1 bag of coffee = $2,760 in 8 weeks. Now add in chocolate, and your profits grow (35% margins). 80% of adults drink coffee & most of us love chocolate–both easy add-ons. Create a wholesale account and order an at-cost cafe pack (2 full sized bags of our premium coffee).  We also have at-cost chocolate & roasted cocoa nibs full sized samples. More details here about Singing Rooster’s CSA program. Farmers supporting third world farmers through Singing Rooster.  Join us.

We do private labeling (you acknowledge the Rooster on the label) — but it works best for big clients with big sales (5,000 bags a year).  It’s a combination of work-flow and inventory management for us. Over the years we’ve learned this:  lots of groups want their own label, spend time and resources creating labels & run out of steam selling coffee.   Plus, it’s more expensive – 15 cents more per unit for stickers (you buy 1000 front & 1000 back labels up front) + another 15 cents for us to put them on. Instead, groups who use the Rooster’s bag hit the ground running & focus on sales.  Plus they take advantage of our colorful bag that tells consumers about the need to support small producers. Consumers LIKE that you partner with a social enterprise nonprofit who works directly in Haiti.
  • rooster-bag-backRooster’s back tells a great story that connects w/ consumers.
  • rooster-bag-back-bizstickerA business card size sticker can say a lot about your organization – fits perfectly at the top.  Download template.  Follow instructions to the letter.   You buy 1000 stickers up front for $65 plus shipping to your location (you put on bags)
  • rooster-bag-back-bigstickerThe big sticker covers most of the back and can say a lot about your organization. Download template.  Follow instructions to the letter.   You buy 1000 stickers up front for $99 plus shipping to your location (you put on bags)
If you’re big – or anticipate big sales (5000+ bags a year) and you want your own label – Yes.  Your graphic person uses this sticker template to create a front & back label then we order stickers & attach to plain/matte stand-up silver pouches.  Follow ALL instructions. You buy 1000 front & 1000 back labels up front; you’ll order 100 bags of coffee, minimum, per order.  Those 100 bags are a single roast (medium, medium-dark, or dark). silver private-label-haitian-coffee-front


Even though it’s a private label – we still ask that you acknowledge our partnership. This is a good example of that.

Haitian coffee is organic by default — farmers can’t afford chemical inputs.  Also, part of our mission is environmental stewardship where we’re planting tens of thousands of coffee and cacao trees (which hold delicate mountain soil, retain water, prevent run-off & bring back the birds) and are training in organic inputs; inputs help with better yields.  We’re working towards official certification (costs thousands). Our Haitian cacao (chocolate) is certified organic.
Haitian coffee Farmers earn 66% For each bag of coffee sold, Farmers earn over $3.50 a bag and a coffee tree is planted on deforested mountains. This is significantly higher than fair trade and helps to reverse years of deforestation. Read more about our approach. The remainder of costs — 34% — pays for export/import, transport to roastery, warehousing, roasting, bagging, shipping coffee.
We’ve created a bunch of cut and paste text + wonderful images you may use in e-news, on your site & for social media (just make sure you link back to the Rooster’s website in your citation and talk about how partnering with us is building a self-sustaining Haiti). Marketing materials ship free with any order:

Singing Rooster Marketing Materials - brochureMaterials - Tent cards

Tri-fold brochure

Singing Rooster Marketing Materials - blank flyer

Blank flyer – write your own message

Singing Rooster Marketing Materials - metal artcards

How Oil Drum Art is Made Flyer

Singing Rooster Marketing Materials - art cards

Colorful 3.5 x 4″ Art Card

Singing Rooster Marketing Materials

Space-saving on the shelf tent cards (stack them)

Fundraising is a TON of work. We’ve made some pretty fantastic materials to make it easier on you: Including photos & text you can cut and paste to use on social media.

Haitian coffee farmers win when you use Singing Rooster's fundraising program.

Haitian coffee farmers win when you use Singing Rooster’s fundraising program.

Publicity Resources save time when you’re fund raising.

If you’re tired of the same-old-same-old — we have the best fundraising ideas !

Great fundraising ideas

Great fundraising ideas

Singing Rooster works with small producers across Haiti. For coffee, we work as high as Dondon & the Cahos, in Baptiste, Thiotte, Jacmel, Marigot, and as far west as Beaumont. map-of-haitian-coffee We exceeded fair trade values for crops, and we return 100% of proceeds from sales back to farmer communities in the form of agricultural, small business management, and entrepreneurial development activities. Lots of groups claim to work shoulder-to-shoulder with producers — but most are exaggerations or plain fabrications.  Read more about our work with coffee & cacao farmers in Haiti.

We work alongside of our farmer partners.

Singing Rooster is a  social enterprise non-profit established in 2009. We partner commercially with small-holder producers to alleviate poverty in Haiti:

  • Agricultural and business consultants
  • Organizers of pre-harvest financing
  • Primary buyers of crops/products at premium prices
  • Product transformation into higher value items (like roasted coffee or chocolate bars)
  • Business guiders, developers, cheerleaders
  • Equitably distributing economic gains
  • Market creators ( this is where we need your help — tell your favorite nonprofit, cafe or grocery store about adding Haitian )

fair trade haitian art

We work with pre-established farmer-owned cooperatives. Haiti is a small place & chances are good your farmers can be folded into one of the groups we’re already supporting. If you require consulting or technical assistance, we offer those services.  Please complete our inquiry form.
We’re flattered so many have found our model inspiring and hope others  build autonomy in Haiti (through agriculture or whatever means). We’re a tiny, mostly volunteer based org & simply don’t have time for free consulting. If you have detailed questions & want to spend time learning about what we do – or you need technical help in Haiti – we do that. Complete our inquiry form so we may better serve you.
Yes!    In short, the Rooster’s coffee (340 g) is roasted in Canada (ships from Canada) at Canadian postal rates. Most Wholesale Art is too expensive to ship from the U.S. to Canada (sorry).   But if items fit in flat rate boxes (small items) and you fill that box, we’ll ship it. Have a significant art request?  Buy a minimum of $950 U.S. – we’d ship from Haiti to Canada.  Other details apply – call us:  608-721-0622. We ship retail art to Canada all the time — can be pricey, but we have lots of happy Canadian art customers.  We can’t control if you’ll be charged duty. More details here.
Yes. Our wholesale coffee program is growing in Haiti: guesthouses, shops, hospitals, etc.

Email Molly  for details & then to place an order (coffee delivered in Haiti).

More details here — or complete this inquiry form  so we may better serve you.

Questions?  Complete our inquiry form so we may better serve you.
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