wholesale Haitian Coffee, Chocolate U.S.

Frequently Asked Questions – Haiti

We’ve been building direct market access for Haiti’s small producers for years by wholesaling Haitian goods to :  Fair Trade Retailers, grocery stores, independent coffee shops, and groups big & small (sometimes individuals) who use Haitian goods at fundraising events.

How it works:

    1.  register an account (upper right hand corner of every page on the site)
    2.  we may have questions, then we’ll email you directions on how to access wholesale goodies — quick order sheets, new art catalog flip book, pricing etc.

Registration/login allows you to track past orders, print invoices, etc.

After registration, you’ll be contacted by one of our sales agents who live in Haiti.

We launched our roasting operation a while ago in Haiti & we’re still ramping up ( are thrilled at the reception ).

Always remember : farmers win big :

  • religious groups, nonprofits big & small
  • guesthouses & hotels
  • hospitals & offices
  • Grocery Stores, Coffee Shops, Boutiques
  • Any passionate place desiring to spread the great word about the farmer’s fresh roasted coffee
24, 12 oz bags (mix & match roasts, mix & match types: ground, whole bean)

Delivery / pickup is challenging in Haiti – but we’ll work with you.  Our sales associate will arrange a good place for your coffee pickup.

Email Jess to place an order (coffee delivered in Haiti) or complete this inquiry form  so we may better serve you.

Haitian coffee is a classic Caribbean – chocolaty with mellow citrus highlights. Fans of Jamaican Blue Mountain and Kona / Hawaiian coffees love Haitian.

Medium-Dark : not too light, not too dark. Crowd pleaser.  Great highs & lows in a luscious body.

Dark — we NEVER roast to a shinny bean level (great for photos, lousy in the cup). Our dark offers those bitter-sweet nuances of a roast well done.

Distribution is an art-form in Haiti — if you can buy more than the minimum & go through it in a month, do it.

If you’re retailing to foreign visitors — know that they drink ground about 60% of the time.  Some groups only buy ground – this is a mistake.  Buy at least 25% whole bean (unless you know for certain your target only wants ground).

We offer 2 roasts & this is a good first order:

8 Medium-dark ground, 4 whole bean

8 Dark ground, 4 whole bean

*double the numbers for a 48 box

We do private labeling — but it works best for big clients with big sales (5,000 bags or bars a year).  It’s a combination of work-flow and inventory management for us.

Over the years we’ve learned this:  lots of groups get excited about their own label, then spend a lot time creating the labels.   Plus, it’s more expensive – about 15 cents more a piece (you buy 1000 labels up front).

Instead, groups who use the Rooster’s bag hit the ground running & focus on sales.  Plus they take advantage of our colorful bag that tells consumers about the need to support small producers.

A good work-around:  put a sticker label on the back of the Rooster’s bag — looks great & you spend more time in sales.   Back sticker template – please follow instructions.


If you’re big – or anticipate big sales (5000+ bags a year) and you want your own label – Yes.  Your graphic person uses this template to create a front & back label then we order stickers & attache to plain stand-up silver pouches.


Our Haitian cacao (chocolate bar) is certified organic (and certified fair trade).

Wholesale Haitian Chocolate Bars

Wholesale Haitian Chocolate Bars

Haitian coffee is organic by default — farmers can’t afford chemical inputs.  Also, part of our mission is environmental stewardship where we’re planting tens of thousands of coffee trees (which hold delicate mountain soil, retain water, prevent run-off) and are training in organic practices.  We’re working towards official certification (costs thousands).

Haitian coffee Farmers earn 66%

Haitian coffee Farmers earn 66%

For each bag of coffee sold, Farmers earn over $3.50 a bag and a coffee tree is planted on deforested mountains. This is significantly higher than fair trade and helps to reverse years of deforestation. Read more about our approach.

The remainder of costs — 34% — pays for export/import, transport to roastery, warehousing, roasting, bagging, shipping coffee.

We’ve created a bunch of cut and paste text + wonderful images you may use in e-news, on your site & for social media (just make sure you link back to the Rooster’s website in your citation and talk about how partnering with us is building a self-sustaining Haiti).

Marketing materials come with any order (you order them on the 1-page Quickshop):

Singing Rooster Marketing Materials - brochureMaterials - Tent cards

Tri-fold brochure

Singing Rooster Marketing Materials - blank flyer

Blank flyer – write your own message

Singing Rooster Marketing Materials

Space-saving on the shelf tent cards (stack them)

Singing Rooster works with small producers across Haiti.

We work as high as Dondon & the Cahos, in Baptiste, Thiotte, Jacmel, Marigot, and as far west as Beaumont.


We far exceeded fair trade values for crops, and we return 100% of proceeds from sales back to farmer communities in the form of agricultural, small business management, and entrepreneurial development activities.

Lots of groups claim to work shoulder-to-shoulder with producers — but most are exaggerations or plain fabrications.  Read more about our work with coffee & cacao farmers in Haiti.

Singing Rooster is a  social enterprise non-profit established in 2009. We partner commercially with small-holder producers to alleviate poverty in Haiti:

  • Agricultural and business consultants
  • Organizers of pre-harvest financing
  • Primary buyers of crops/products at premium prices
  • Product transformation into higher value items (like roasted coffee or chocolate bars)
  • Business guiders, developers, cheerleaders
  • Equitably distributing economic gains
  • Market creators ( this is where we need your help — tell your favorite nonprofit, cafe or grocery store about adding Haitian )

We work alongside of our farmer partners.

Fair Trade Federation Member

Fair Trade Federation Member

We work with pre-established farmer-owned cooperatives. Haiti is a small place & chances are good your farmers can be folded into one of the groups we’re already supporting.

If you require consulting or technical assistance, we offer those services.  Please complete our inquiry form.

We’re flattered so many have found our model inspiring and hope others  build autonomy in Haiti (through agriculture or whatever means).

We’re a tiny, mostly volunteer based org & simply don’t have time for free consulting.

If you have detailed questions & want to spend time learning about what we do – or you need technical help in Haiti – we do that.

Complete our inquiry form so we may better serve you.

Questions?  Complete our inquiry form so we may better serve you.

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